KFC Thailand Launches “Chicks in Hand” Campaign on KFC App, Where Digital Pet Care Earns Rewards

Turns Siam Square Walking Street into a Giant Chick Playground, Welcoming New Digital Chick Parents

 KFC Thailand is inviting consumers to become digital chick parents through its latest initiative, “Chicks in Hand”,
an interactive experience on the KFC App that transforms everyday app engagement into a rewarding virtual pet journey.

The experience allows users to adopt a digital chick for free and nurture it through simple daily interactions on the KFC app. Designed to be easy, fun, and accessible, the experience lets users build a bond with their virtual companion wherever
they go. Whether at work, at the mall, or even inside a KFC restaurant, their digital chick is always within reach. The more users care for their chick, the more rewards they unlock, including exclusive KFC offers, discounts, and special benefits. Ready to become a digital chick parent? Download the KFC App now on the Apple App Store and Google Play to start raising your chick today.

Inspired by Gen Z’s obsession with keeping streaks alive, KFC Thailand is putting its own spin on the trend with “Chicks in Hand,” a playful digital chick-raising experience on the KFC App. The more consistently users care for their chick, the more rewards they earn.

To launch the initiative in a distinctly KFC way, the brand transformed Bangkok’s iconic Siam Square Walking Street into
a playful Walking Chick experience. A parade of adorable chick character balloons took over the city center, delighting passersby and creating a highly shareable spectacle. The activation culminated in 1,000 newly recruited digital chick parents taking their virtual companions home, turning Siam Square into a gathering place for a growing community united by one thing: their love for raising digital chicks.

 

Patra Patrasuwan, Associate Marketing Director KFC Thailand, said, “As digital becomes part of every moment in consumers’ lives, the KFC App continues to deliver more than just convenience and value. From exclusive deals and fan-favorite offers to seamless ordering experiences, the app has become a go-to destination for KFC lovers. Today, the KFC App is adding a little more color to customers’ everyday lives because we believe happiness should be something you can actually experience. Inspired by the growing Pet Parent trend, where pets are not just companions but beloved family members and
a source of daily joy, KFC has transformed this cultural insight into a playful new digital experience. Through ‘Chicks in Hand,’ customers can raise their own digital chick on the KFC App, making every visit about more than just ordering food. It’s a feel-good daily ritual where customers can nurture their chick and unlock exclusive offers and rewards.”

Consumers can now adopt their digital chicks through the KFC App and share their parenting journey online using the hashtags #เลี้ยงไก่เลี้ยงดีมีรีวอร์ดส #KFCAPP #เลี้ยงลูกไก่ในกำมือถือ #KFC #เคเอฟซี. As the community of digital chick parents continues to grow,
KFC aims to transform everyday digital engagement into a joyful brand experience that blends entertainment, emotional connection, and loyalty rewards.

For more information, visit kfc.co.th/termsofuse. Stay updated on the latest news and exclusive promotions from KFC Thailand via Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand, and X @KFCThailand.